Zupan’s Markets Partners with pFriem Family Brewers to Introduce Sixth Beer in Farm-to-Market Series

Zupan’s Markets has partnered with Hood River’s pFriem Family Brewers to release the sixth Farm-to-Market beer in its private label line. This Northwest style IPA is inspired by the summer season and packed with notes of papaya, ripe melon, and honey. Perfect to pair with casual summer fare such as fish tacos, burgers, and fries.

“Zupan’s Markets is excited to continue to bring our customers exclusive beer creations in partnership with the best local craft breweries,” said Zupan’s Markets’ President and CEO Mike Zupan. “pFriem continues to be a leader in craft beer innovation and together we have created the perfect summer IPA.”  

This IPA is currently on shelves at all three Zupan’s Markets locations in 16.9ml bottles for $5.99. With only 125 cases produced, it will be on shelves only for a limited time.

“Zupan’s is a quality and flavor driven grocer,” said Josh Pfriem, Founder of pFriem Family Brewers. “We value their continued partnership, along with their dedication to bring customers exciting food and beverage choices.”

Profile: ABV 6.5%, IBU 45
Malts: Rahr Pale Malt Thomas Fawcett Malted Oats, Flaked Oats 
Hops: Citra, Denali, El Dorado, Oregon Amarillo
Yeast: American Ale
Tasting Notes: Illuminating gold body topped with fluffy white foam. Fruity aromas of Marionberries, watermelon, citrus, papaya, lychee fruit, and pineapple. Jammy flavors of cantaloupe, honeydew melon, blueberries, raspberries, and honey. Finishes tropical and jammy with a citrus zing.

About pFriem Family Brewers
pFriem Family Brewers (pronounced “freem”) is a Northwest and Belgian inspired 15-barrel brewery and tasting room in Hood River, OR. Founded in 2012 by Josh pFriem, Ken Whiteman and Rudy Kellner. Best known for artisanal beers influenced by the great brewers of Belgium while staying true to homegrown roots in the Pacific Northwest, pFriem craft brews are unmistakably unique in both flavor and balance. For more information visit www.pfriembeer.com, or onsite daily at 707 Portway Ave., Suite 101, Hood River, OR 97031.

About Zupan’s Markets

Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally-sourced, artisan products when possible. For more information, visit www.zupans.com.

Zupan’s was nice enough to send me a sample of the beer, which honestly needs a name, something like Zest for Life or All About that Zymolytic Living.  I really enjoyed the beer.  I drank it straight from the bottle after chilling it in my fridge for a day.  It was a good, on the light side, flavored IPA, with mild hop notes and flavored fruitiness.  Would definitely pick up a few bottles the next time I’m at Zupan’s.

Have you tried this beer before?  What did you think?

Oregon Brewer’s Festival 2018

This year, I was super blessed to be back home in Portland, Oregon for the Oregon Brewer's Festival 2018.  Joining me on our annual beer adventure was beer professional and bestie, Beckie, cookie expert, Joy, her boyfriend, Adam, Adam's brother, Dan … [Continue reading]

The Beer’s Best at Fred Fest 2014

It's a fundraiser, a tasting of highly unusual beers—not to mention a chance to drink with a founding father of Northwest craft brewing.  It was the 9th running of Fred Fest 2014, on May 4 at Hair of the Dog Brewing in inner SE Portland. The Fred … [Continue reading]

Portland Fresh Hop Fest 2012

I will be the first one to admit I don't like hoppy beers.  That being said, I love beer festivals!  Any excuse that allows me to hang out with friends and try new beers sounds like a reason to celebrate in my book.  Last weekend, my roommate … [Continue reading]

Portland International Beerfest 2013

My (former) roommate Tiffany and I went on a "froommate" (friend + roommate) date to the Portland International Beerfest 2013.  This was Tiffany's first ever Oregon Beer Festival and my first time at the Portland International Beerfest.  Lucky for … [Continue reading]