Zupan’s Markets Partners with pFriem Family Brewers to Introduce Sixth Beer in Farm-to-Market Series

Zupan’s Markets has partnered with Hood River’s pFriem Family Brewers to release the sixth Farm-to-Market beer in its private label line. This Northwest style IPA is inspired by the summer season and packed with notes of papaya, ripe melon, and honey. Perfect to pair with casual summer fare such as fish tacos, burgers, and fries.

“Zupan’s Markets is excited to continue to bring our customers exclusive beer creations in partnership with the best local craft breweries,” said Zupan’s Markets’ President and CEO Mike Zupan. “pFriem continues to be a leader in craft beer innovation and together we have created the perfect summer IPA.”  

This IPA is currently on shelves at all three Zupan’s Markets locations in 16.9ml bottles for $5.99. With only 125 cases produced, it will be on shelves only for a limited time.

“Zupan’s is a quality and flavor driven grocer,” said Josh Pfriem, Founder of pFriem Family Brewers. “We value their continued partnership, along with their dedication to bring customers exciting food and beverage choices.”

Profile: ABV 6.5%, IBU 45
Malts: Rahr Pale Malt Thomas Fawcett Malted Oats, Flaked Oats 
Hops: Citra, Denali, El Dorado, Oregon Amarillo
Yeast: American Ale
Tasting Notes: Illuminating gold body topped with fluffy white foam. Fruity aromas of Marionberries, watermelon, citrus, papaya, lychee fruit, and pineapple. Jammy flavors of cantaloupe, honeydew melon, blueberries, raspberries, and honey. Finishes tropical and jammy with a citrus zing.

About pFriem Family Brewers
pFriem Family Brewers (pronounced “freem”) is a Northwest and Belgian inspired 15-barrel brewery and tasting room in Hood River, OR. Founded in 2012 by Josh pFriem, Ken Whiteman and Rudy Kellner. Best known for artisanal beers influenced by the great brewers of Belgium while staying true to homegrown roots in the Pacific Northwest, pFriem craft brews are unmistakably unique in both flavor and balance. For more information visit www.pfriembeer.com, or onsite daily at 707 Portway Ave., Suite 101, Hood River, OR 97031.

About Zupan’s Markets

Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally-sourced, artisan products when possible. For more information, visit www.zupans.com.

Zupan’s was nice enough to send me a sample of the beer, which honestly needs a name, something like Zest for Life or All About that Zymolytic Living.  I really enjoyed the beer.  I drank it straight from the bottle after chilling it in my fridge for a day.  It was a good, on the light side, flavored IPA, with mild hop notes and flavored fruitiness.  Would definitely pick up a few bottles the next time I’m at Zupan’s.

Have you tried this beer before?  What did you think?

Arch Rock Brewing Company, Gold Beach, OR [Guest Post]

This guest blog post warms my heart because it’s written by my best friend, Beckie.  Check out what she has to say about Arch Rock Brewing Company!

While Crystal and I were visiting my sister who lives on the southern oregon coast over Memorial Day, she was determined to show us what Gold Beach had to offer. My sister is also a great fan of beer (maybe more than me), and knows all of the awesome places to go because she’s lived in Gold Beach for almost 4 years. Believe it or not, it is not a micro-brew desert! It’s very easy to find a bar that serves only micros from Bend, Eugene, and Medford. But, what was most awesome is that Gold Beach has it’s own brewery- Arch Rock Brewing Company.

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When we came in Larry, the co-founder/owner, greeted my sister by name. He was also the one pouring free tasters of the three standard beers they have on tap at all times (everyone who walks through their door gets tastes). What makes this place so impressive is their story. Larry owned and operated a cabinet shop outside of the town. When the economy went under, Larry closed his shop and wanted something to do with the space so him and his wife decided to start a brewery. They recruited James, a professional brewer formerly with Grand Teton Brewing in Idaho, and started brewing their standard brews:

  • Gold Beach Lager- described as a German-style lager that is light, crisp and refreshing. It has a great, not overpowering taste and smooth finish.
  • Pistol River Pale- described as hop-forward but well balanced and less bitter. This one is definitely the local favorite! It is so smooth and great.
  • State of Jefferson Porter- described as robust porter that hints at aromas of chocolate and mocha. It’s brewed to style and enjoyed year-round. This is one of the better porters I’ve had. Just enough chocolate mad coffee flavor to make sure it’s not a CDA

If you know much about the Oregon beer scene, you might be surprised that they don’t have an IPA. This is because of James and his desire to stand out with a different style in an inundated IPA market. (They did make one for a brew fest in Eugene that I got a zwickel-taste of, and it was also delicious!)


They self-distribute and don’t bottle or can so it’s difficult to come by in Portland, if you’re cruising down the 101 in your car, or on your motorcycle/bicycle/hiking boots, stop in for some awesome beer!

Been to Arch Rock Brewing Company?  What did you think?

About Beckie Kruse:

I’m an Athletic Trainer by trade, but also consider myself an exert beer taster. Member of the “Frommates” friend-family and been Jenna’s best friend for 10 years. My opinions can sometimes be seen on here, especially if I’m able to finish my beer before Jenna steals it to take a sip (that doesn’t happen often).  [Jenna’s Note: This only happens when she gets strawberry beer!]