Tap Into the Business of Craft Beer [Infographic]

My name is Matthew Zajechowski and I work at Digital Third Coast.  A client of mine Kendall College has done a study on craft beer and made this infographic to share the results with fans of craft beer.

At Kendall College, students pursuing degrees in Hospitality Management have a variety of career goals, including food and beverage manager jobs. Earlier in 2013, Kendall announced a new concentration in the School of Hospitality Management, Beverage Management, as well as a new relationship with Siebel Institute of Technology.

The School of Hospitality Management will be offering six new courses as part of a new Beverage Management concentration, including:

•    Introduction to Wines, Beer and Spirits
•    Intermediate Wines
•    Advanced Wine Knowledge
•    The Business of Beverage Management
•    Beer and Fermentation
•    Spirits and Mixology

More and more people across both the United Stated and the World are enjoying craft beer more than ever.  Sales are on the rise in both in the U.S. and across the world. Kendall College School Of Hospitality assistant professors Phil Mott and John Laloganes have researched a study on the rise of craft beer which is represented in this infographic that was put together that was based on a study they completed that details the growth of the craft beer industry in general along with interesting facts about craft beer demographics along with food pairs in which to enjoy different styles of craft beer with. Some of the interested points included in the infographic are as follows:

• 36% of consumers drink what’s considered craft beer
• Just short of half (45%) of all consumers would try more craft beer if they had more knowledge about it
• Saisons pair well with salads where Brown Ales pair well with grilled cheese.
• Sales of craft beer in 2012 was 12 billion worldwide.  Experts expect that number to triple by 2017.
• Craft brewers provide an estimated 103,585 jobs in the US.
• The number of breweries in 2012 was 2,403 which is the highest number since the 1880s.
• 43% of Millenials (ages 25-34) prefer the taste of craft beer as opposed to 32% of baby boomers.